MaxxCasting and the FM Coverage Problem Nobody Talks About

MaxxCasting is a synchronized FM booster system that fills coverage gaps most stations don't even realize they have. In this episode, I break down exactly how it works, why traditional FM boosters create overlap distortion, and how MaxxCasting borrows from cellular network design to fix it. As a broadcast engineer, I walk through the real technical requirements, the Nielsen PPM ratings impact, and why Audacy just deployed it in New York City. I also get into ZoneCasting, the FCC-approved option for hyper-local content on individual booster zones, and the EAS compliance questions that come with it. Whether you're an engineer evaluating Maxxcasting for your facility or just curious about how FM coverage actually works, this is the plain-English breakdown.